🤖 5 free ways to HACK LLMs

Hey marketing gang.

You've heard GEO, AEO, or "LLMO" and had no idea what any of it means, that's normal. It’s also not SEO, they’re quite different, I can tell by experience.

The category is new and everyone is naming it differently.

Here's what actually matters: AI is answering your customers' questions right now as ad space does not expand, more user attention goes to AI by the day. ChatGPT, Perplexity, Claude, Gemini. When someone asks "what's the best [your category]?" or "who should I hire for [your service]?" AI is giving them an answer. The question is whether you’re the trusted brand or not.

I just gave a keynote on this at Social Commerce Summit. Here are the 5 tactics I shared, broken down simply:

Read: 5 free ways to hack LLMs

The concept underneath all 5 hacks is called entity stacking. It's how you control what LLMs know about you, and whether they mention you before your competitors. I wrote the full explainer here if you want to go deeper:

Read: The AI Search Report

And if you want to see exactly where your brand stands in AI search right now, I built a free audit tool. Takes 30 seconds:

Run a free AI visibility scan

If you want help actually improving your entity stack and AI visibility, reply to this email. That's what we do. I don’t know of anyone doing it how we are.

Dylan