🤫 3 Retargeting Secrets (not Meta)

Hey Ecom Team!

You're retargeting on Meta and Google. That's probably it. Why do you want to pay more to find the same people?

Here's some free game. There are 3 channels RIPPING for retargeting. You need to look at them for total efficiency, not "money in money out", because it's middle of funnel. (And before we get into it: these ads should almost always go to your homepage or product page, not a longform cold-traffic lander. Warm traffic, warm landing.) I go in depth in the CRO Masterclass on this.

You can take 20 minutes and execute one of these after reading this.

Here's how each one works:

1. Reddit

Reddit has an ad product almost nobody in DTC uses.

Run awareness posts in relevant subreddits (r/fitness, r/skincareaddiction, r/femalefashionadvice, whatever fits). The goal isn't to get a direct click-to-purchase. Reddit users don't leave Reddit to buy. The goal is brand familiarity. When someone sees your brand organically in a community they trust, and then sees your Meta ad three days later, they recognize you. That recognition converts.

Reddit is text-driven. Everyone else is running glossy lifestyle ads into a feed of words. A clean text creative or a screenshot of a real review POPS against that backdrop.

The CPMs are CHEAP. You're buying brand frequency with a warm, high-intent audience for a fraction of what Meta costs.

DO THIS RIGHT NOW: check if you have the Reddit pixel installed. You probably don't. Takes 5 minutes.

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2. Pinterest

Pinterest intent is different but also incredible for retargeting. People here are planning, saving products, building wishlists, mapping out a future version of themselves. By the time you retarget them with an offer, they're further down the funnel than most of your Meta audience.

It's a VISUAL platform first. Clothing, makeup, consumables, accessories, home goods. If seeing your product does the selling, you should be ripping Pinterest.

Most people get the demo wrong. Yes, it's female-dominated. But there's a real 35-55 female buyer on Pinterest with disposable income and a planning mindset. Not just millennials. That's a KILLER audience to retarget.

CPMs run significantly cheaper than Meta, and the conversion window is longer. These buyers aren't impulse-clicking. They're planning to buy. Efficiency is the story here, not direct response.

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3. X

Hear me out.

Like Reddit, X is text-driven. One strong hook and you're already ahead of 90% of ads on the platform. The audience skews toward higher-income professionals more than any other platform. AOV above $100? Test this.

Here's something nobody talks about: Reddit leans left. X leans right. Run retargeting on both and you're covering every psychographic of buyer. You're not leaving half your warm audience on the table just because they live on a different platform.

Run a tight hook to cold, retarget everyone who engages. Once you have the list, it converts.

Three channels. Almost no competition. All cheaper than Meta. Go get it.

And if you want to go even deeper on landing pages by ad type and traffic source, that's exactly what the CRO Masterclass covers.

Reply back and tell me what you want to learn more of. I read every one.

~Dylan

P.S. Email back if you need support on your ecom brand. If I can’t improve your net profit you’ll never owe me a dollar.