⚔ 3 more CRO HACKS before BFCM

CRO GANG!

First, Billion Dollar Websites is LIVE! 10+ years of CRO experience in one book. $20. That’s it. Highest ROI of the year. 👉 Get the book here (or make me sad)

60 SECONDS. 3 MEATY HACKY CRO WINS.

Hack #1: Add a second CTA for “sales”

You can use whatever type of copy you want, just make it obvious it’s for a sale. I’m sure you get the point. I LOVE this tactic because it helps both new and returning users. Last BFCM, I saw tons of data on heatmap.com segmenting new vs returning users, you’ll see a huge difference:
New users > standard CTA
Returning users > Discount CTA

Here’s a quick example:

Hack #2: SINGLE SALE FLAG for BFCM

Everyone knows you need to show BFCM somewhere on your website, but how you do it is everything. True Classic did a STELLAR job here. It’s simple. Small. Nothing in your face.

I see every brand focus on selling their deal, not their product. This implementation is amazing for 2 reasons:
1. It doesn’t take away from the value props/visual selling
2. You can add this to your PDP template in 5 minutes

IMPORTANT: so many brands F*CK IT UP (sorry, gmail hates when I speak proper new-york) by picking and choosing which products to put it on. Put something simple on all product pages.

DO THIS RIGHT NOW: Quickly run a split test NOW, seeing what type of simple flag works before your height of BFCM. #NotSponsored > Shoplift is nifty and quick for Shopify stores, Omniconvert for all stores. If you’ve followed me/my content, you’ll learn I both follow the law and act with integrity lol

HACK #3: DO ABSOLUTELY NOTHING

Yeah, you read that right. Some of the biggest winners are true evergreen brands. I find this especially for health/supplement brands. They’re gearing up for Q5/new-year-new-me stuff.

I find that sometimes doing nothing on your website yields the best BFCM performance when you work on your website year-round.

Lastly: Your highest ROI, most fun, nerdy, dorky, (but profitable) read all year is here. I wrote this book from 10+ years of hands-on experience in website optimization.

I only have 160 copies left, and my next batch won’t be here till January.

👉 Get Billion Dollar Websites: www.BillionDollarWebsites.com

From,
Dylan, Your CRO Santa 🎅🎄